Jigsaw Academy: Redefining Website User Experience

Revolutionizing Analytics Training with a User-Centered Design

Jigsaw Academy's success can be attributed to its unique approach to design and its focus on user-centered principles. The design team conducted detailed user research, employing qualitative and quantitative methods, to gain insights into the needs and goals of both existing and potential users. This research led to the development of three main user personas and the identification of key content buckets.

Based on these insights, the design team created an information architecture that catered to the ideal and edge cases of user success journeys. Wireframes and prototypes were designed and iterated upon in sprints, ensuring a seamless and intuitive user interface. The website was designed to be fully responsive, providing a consistent experience across all devices.

The impact of the redesign has been significant. Pages per session have increased by 13 percent, session duration has gone up by 6 percent, and bounce rate has fallen by 7 percent. The website's overall discoverability and usability have improved, resulting in higher conversion rates. These achievements have solidified Jigsaw Academy's position as a trusted and credible leader in analytics training.

The success of Jigsaw Academy's website user experience design can be attributed to its minimal yet effective design approach. The content is structured in a way that guides users towards their goals, whether it's understanding the analytics job market or identifying the best course paths for their career. The website's clean checkout process ensures a smooth user journey and higher conversions.

Recognizing the importance of brand positioning and recall, the design team focused on delivering a design that maximized results while maintaining a strong brand identity. The design's strengths lie in its simplicity, structured content modeling, and guided navigation, which allow users to easily discover and engage with the content.

The Jigsaw Academy website user experience design project took a total of 24 weeks, including 8 weeks of research and 16 weeks of design and development. The project was carried out in Bangalore, India, and involved a team of designers, including Aashish Solanki, Bharat KV, Anklt Puniya, and Vaishnavi.

This outstanding design has been recognized with the prestigious A' Design Award in Interface, Interaction, and User Experience Design. The award acknowledges the design's exceptional creativity, resourcefulness, and incorporation of best practices in art, science, design, and technology. Jigsaw Academy's user-centered design has not only improved the online learning experience but has also made a significant impact on the analytics training industry.